At Antonelli, innovation and new product development are at the forefront of what we do. We value traditional recipes and techniques whilst at the same time being open to exploring new possibilities, from new ingredients to the latest advances in technology, new equipment, different techniques and industry trends.
We offer an extensive range of specialist products to the ice cream industry, including our UK-produced range of specialist cones and wafers, our carefully selected gelato ingredients, and a wide range of decorations.
What you might not be aware of is that in addition to our extensive range of off-the-shelf products, we are proud to offer our customers the opportunity to work with us to create bespoke items.
We know our customers are always striving to impress and delight their customers, stand out amongst the competition and deliver something truly special and unique. No two businesses are the same, so sometimes something bespoke is exactly what’s needed! Whether it is a small tweak to an existing product or something completely new, we can work with you to develop items that are tailored to your exact requirements.
Our bespoke approach varies depending on the request; we can create bespoke cones, wafers, ice cream and gelato ingredients, or packaging in response to customer enquiries. We then either develop the products in-house or collaborate with the right manufacturers based on your brief.
The reasons our customers come to us for bespoke items vary too! It could be:
- to create something show-stopping and Instagrammable for an event
- to commemorate a special occasion
- to meet dietary requirements, or to avoid allergens or additives
- bespoke packaging, which is branded or solves a specific practical problem
- to jump on a trend and capitalise on an opportunity – Strawberry Dubai Chocolate anyone?
- to differentiate from the competition and offer something new or innovative, perhaps a signature house flavour or something unique for the season
Whatever the requirement, we are here to listen, understand and explore solutions, but as always, there are some important considerations to be aware of:
Timing is key; Our industry understands the importance of seasonality and timing. Planning ahead is vital when it comes to product development, as tight turnarounds on bespoke items can be more challenging. The best outcomes happen when there is adequate time for planning and testing.
The cost- to-volume ratio; Developing a bespoke product can involve a great deal of time, planning and testing. Regardless of the quantity ordered, the time and effort invested in the development stages will be the same.
If the item is for a special event or to create something memorable, then a high cost per unit might be seen as an investment in your marketing or brand and reputation building for your business. Every situation is different, and this is where our partnership approach comes in to ensure the best outcome. Talk to us about your ideas, you might be surprised by what can be achieved!
Our experience, knowledge and the combined skillset mean we are often able to deliver bespoke products with lower volume commitments than our competitors, as well as with quicker turnaround times. Particularly where the goal is to respond to trends, we understand the importance of acting quickly.
We are in a strong position to maintain cost-efficiency, and the scale of our imports helps reduce shipping costs. If you’ve worked with us before, you’ll already know that we offer flexibility and responsiveness when it comes to meeting our customers' needs and this is true of our bespoke development services too.
If you’ve ever thought about doing something different or dreamt of offering a unique flavour or branded packaging to help your business stand out, then speak to us.
We love nothing more than working in partnership with our clients to ensure they can turn ideas into reality. Your BRM will be happy to discuss your ideas and offer advice and suggestions.
