Our People
Our Antonelli Story
Working for Antonelli is becoming an extended member of the Antonelli family.
We take great pride in nurturing ‘our people’ and ensuring they have the best support and opportunities to extend their knowledge and experience.
With training courses as well as on the job training, at Antonelli we encourage all our personnel to become passionate about the ice cream industry. We realise that if you love what you do then you do a great job. Keeping our employees satisfied ultimately means customer satisfaction.
If you are interested in joining the Antonelli family please visit our Customer Support page.
Roland Antonelli
The Chairman
Alongside his two brothers, Roland was a founding member of Antonelli Bros, established in 1961 after they chose to branch out from the family biscuit business to specialise in ice cream cones.
Although he officially retired in 1997, handing the business over to his sons, Roland remains closely connected. He can still be found in the office from time to time, keeping in touch and maintaining the strong ties he has built over a lifetime in the industry.
Mark Antonelli
Sales Director
Having grown up around the ice cream cone business, Mark gained experience in sales outside the industry before joining the family company.
Now, with over 20 years’ experience in the business and as Joint Managing Director alongside David, Mark is responsible for sales and technical support for customers producing ice cream, and knows the market inside out.
David Antonelli
Production Director
David joined the family business after building early experience in engineering and completing the Sainsbury’s graduate scheme.
Now with over 30 years’ experience, and as Joint Managing Director alongside Mark, David oversees cone production with a keen eye for detail. He takes great pride in the bakery team, championing the people and processes that ensure every cone meets the highest standards.
Gary Brooks
Customer Service Manager
Gary has been with Antonelli for over 10 years. His experience as National Sales Manager proved invaluable when he took on the role of Customer Service Manager.
With many years of sales experience in the food industry, he brings valuable insight and ideas to the team. Gary is passionate about maintaining open lines of communication and ensuring that customers remain at the heart of the business.
Jonnathan Ireland (Jonny)
National Sales & Technical Manager
Jonny is a natural communicator who enjoys building strong relationships with both colleagues and customers. Since joining Antonelli, he has progressed from Northern Sales Manager to National Technical Manager – key steps that led to his current position in 2026.
With a strong understanding of the technical side of ice cream, combined with a clear appreciation of customer needs, Jonny plays an important role in supporting the Sales and Technical teams in delivering the highest level of service across the UK and Ireland.
Michelle Williams
Regional Manager – Midlands & Wales
With 30 years of sales management experience, Michelle has a wealth of expertise working with independent businesses. During her 10 years at Antonelli, she has built an excellent reputation for customer care and professionalism.
Michelle is passionate about looking after people and delivering a high level of customer service – an approach that closely reflects the Antonelli philosophy.
Ryan Cox
Regional Manager – South East
With over 14 years in the ice cream sector, Ryan brings industry knowledge and a genuinely people-focused approach shaped by his background in hospitality and sales. His entrepreneurial mindset allows him to read the room and understand each customer’s needs and expectations.
During his 10 years with Antonelli, he has become known for his personable style, taking the time to demonstrate products, answer questions, and make sure every customer feels confident in their choices. For Ryan, it’s not just about the products – it’s about the experience and making every interaction count.
Clare Goode
Regional Manager – South West
Clare brings over 15 years’ experience in the ice cream industry to her role at Antonelli. Working closely with customers across the South West, she is passionate about helping them build happy and successful businesses.
She enjoys collaborating with customers, sharing ideas, and finding new ways to support their growth. A fan of both innovation and tradition, Clare loves experimenting with new flavours but believes you can’t beat a well-made vanilla. Outside of work, she’s happiest by the sea – fittingly, her favourite flavour is sea salt chocolate.
Viv Watson
Regional Manager – Scotland
Viv has nearly 18 years’ experience in the ice cream industry, beginning on a farm that diversified into ice cream production before moving into sales.
Her practical experience and passion for helping customers grow their businesses make her a valued member of the team. Since joining Antonelli, Viv has focused on building strong relationships and supporting customers at every stage. Outside of work, she enjoys walking her dog, swimming, and socialising.
Patrick Whipps
Regional Manager – North
Patrick brings a great energy and professionalism to the Antonelli team. Originally from Australia, he relocated to the UK and has since become a valued part of the business.
With previous experience in the food sector working with well-known global brands, Patrick is now immersing himself in the ice cream and gelato industry. He is passionate about supporting customers at every stage, from producers and wholesalers to retailers, ensuring they receive both quality products and real value.