Marketing that succeeds 365 days a year: why winter still matters

For many, ice cream is synonymous with long summer days, seaside visits, and after-dinner treats in the sunshine. It’s easy to see why some businesses slow their marketing efforts once the colder months arrive. But stepping back from visibility during winter can be a costly mistake. Customers scroll past thousands of brands daily, and those […]

How Antonelli is preparing for a busy summer in 2025

When temperatures rise and the sun comes out, ice cream businesses naturally see an increase in demand. And with more than 100 years’ experience in the industry, we know more than most that our customers want to be in a strong position to capitalise on the business advantages that sunny, dry weather, school holidays, family […]

Scaling up: Adding industrial products to the Antonelli portfolio

From artisan brands to nationwide producers, we’re the go-to partner for scaling flavour innovation across the UK and beyond. Whether you’re whipping up indulgent ripples or rolling out reliable stabilisers and bases, our premium Italian gelato ingredients are built to keep their cool under pressure, perfect for high-volume production. As well as providing training, our […]

The Sweet Spot: Tips for keeping your gelato fresher for longe

For gelato makers, few things matter more than ensuring customers experience your product exactly as you intended: smooth, creamy, and indulgent from the very first scoop. While gelato stored at the correct temperature won’t technically “go off,” quality can begin to decline almost immediately after freezing. Texture changes, crystallisation, and flavour loss can all shorten […]

A sustainable future for the ice cream industry!

Currently, ensuring sustainability is one of the most significant goals for businesses worldwide and Antonelli is no different. For many years now we have been identifying ways in which our operations and products can adapt to become more environmentally friendly and we are extremely proud at our results so far (with over a century in […]

A guide to serving your ice cream

Back in January we discussed those vital ingredients you will need when making a delicious gelato, critical to running a successful ice cream business. Of course, whilst making a delicious ice cream is highly important, the way in which you serve it is equally as important! Choice is a key part of consumer enjoyment, therefore […]