What's New
Article - ChocAmore Update 0908
NEW RRP = INCREASED SALESSince the launch we have had some very useful feedback, thank you to all those who have taken the time to report back to us.
In general retailers say that buyer like the product very much & would buy more if the price was lower they would buy more often. Very obvious I know so we made a change.
"GONE" is the lining of the biscuit
"ON" is the sleeve over the biscuit, so you dont need to do this when serving.
"£" all giving a lower cost per serving of 39p!.
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PREVIOUS NEWS FROM 2007 .....................................
When the public don't recognize ChocAmoré they are unsure what you do with it & are put off trying it.
If offered it directly and it is explained that it is a serving of molten chocolate, a high percentage will buy one.
Customers find the thought of a ChocAmoré more appealing after lunch rather than before.
Ice Cream Parlours, coffee shops and chocolate shops do better than general leisure sites where the food offerings are more heavily branded.
Showing the consumers what it is has therefore been the biggest challenge. The poster gets the message across well but is often unseen either because it is not possible to have it close by the machine or that the customers are so drawn to the machine that they do not see it.
We have produced a Promotional Pyramid; it can be placed next to the ChocAmore machine or on top of the lid. We added the words SIP IT to re
- enforce how you consume it, two pyramids are enclosed with our compliments.
We have several ice cream customers who are doing very well with ChocAmoré ICE this being a the normal ChocAmoré serving with a serving of ice cream on top.
